MD Health, part of MD Comms Group, is delighted to announce that it has been appointed as PR agency of record for Utee, the urinary health supplement brand.
The partnership will see MD Health lead a focused launch communications programme spanning strategic counsel, media storytelling and targeted press engagement. The agency will bring together brand, spokesperson and lived-experience perspectives to build Utee’s profile and make women’s urinary health a more visible part of the health and wellbeing conversation.
Backed by the UTI Institute, Utee combines a dual-action urinary and vaginal health supplement system with diagnostic lab testing and clinician consultations. Co-founded with TV presenter and women’s health advocate Cherry Healey, alongside Toni Waterfall and Dan Chapman of UK supplement brand Extracted, Utee reflects everything that the trio stand for, including innovation born from lived experience, backed by research, and made for women everywhere who truly deserve better.
Mita Dhullipala, Founder and CEO of MD Comms Group, said:
“Women’s health deserves communications that take women’s experiences seriously and make space for more open conversations. Utee brings together our healthcare expertise, consumer health experience and passion for this area. We’re excited to help the team build a distinctive brand story that connects with the women it wants to reach.”
Nina Vadjaraganian, Director at MD Health, said:
“Strong health stories connect clear information with real human experience. Our role is to find the stories that make Utee relevant to journalists and their audiences, bringing together compelling voices and thoughtful media engagement to build recognition for the brand.”
Toni Waterfall, Co-Founder at Utee, said:
“We wanted a PR partner who understood both the
sensitivity of urinary health and the ambition behind Utee. MD Health brings senior expertise, creativity and a clear understanding of how to connect our story with the right audiences. We’re looking forward to working together to introduce more people to the brand.”
MD Health brings healthcare depth and consumer instinct to communications that get people talking. Combining strategy, creativity and senior expertise, the agency helps ambitious brands turn complex health stories into clear, compelling conversations. The Utee partnership puts that approach to work in women’s health, bringing fresh energy to an intimate subject and helping a challenger brand earn attention, build trust and make its mark.
ABOUT MD COMMS GROUP
MD Comms Group is a forward thinking, globally focused communications agency consisting of two practices — MD Health and MD Social Impact. We are united by a singular ethos: to ignite change.
From shaping policy to shifting public narratives, we partner with purpose-driven organisations across health and society to deliver communications that inform, inspire and transform. Our work sits at the intersection of science, creativity and social purpose — driving progress, advancing equity, and building healthier, more just communities.
ABOUT MD HEALTH
MD Health is a forward-thinking, globally aware healthcare communications agency driven by a singular ethos: to ignite change. The agency is committed to transforming the healthcare landscape through impactful, purpose-driven communications that transcend traditional silos. MD
Health partners with organisations across the healthcare sector to create powerful narratives that drive meaningful change. The agency’s approach is rooted in a deep belief that effective communication and creativity combined with deep scientific expertise can shape the world as we
know it, challenge conventions and improve lives.
MD Health is an MSDUK-certified ethnic minority-owned business and is proud to be setting new standards in the industry for inclusive leadership and meaningful, purpose-led work.
MD Health operates under the MD Comms Group umbrella.
ABOUT UTEE
Utee is a women’s urinary health company dedicated to transforming the way women understand, manage and access support for urinary health. Its integrated offering brings together science-led urinary health supplements, lab diagnostic testing and clinician-led services, providing women with clearer answers, better-informed choices and more accessible support. Utee is on a mission to address longstanding gaps in women’s urinary healthcare and put women’s needs and experiences at the centre of a more modern
approach to care.
